If you’re at all familiar with Rally Beans, then you know a couple things about the coffees in the lineup – the flavored coffees are so, so good, and I love putting graphics on the coffees that are near and dear to my heart.
This new flavor, Coconut Dance, is no exception. The coffee itself is a luscious treat, flavored with toasted coconut and cream. Just like all the Rally Beans coffees, it is a treat in your cup.
But what about that hula dancer? What is so special about her? Well….if you’re at all familiar with my family, then you may have recognized my mom shaking her coconuts on this label!
Mom is known for a few things – her love of the color purple, her love of jewelry, and swinging that long blond ponytail everywhere she goes. In fact, this coffee was this close to being named ‘Grandma Ponytail’s Coconut Dance’, because that is how my adorable nieces differentiate her from the other grandma…Mom is ‘Grandma Ponytail.’ But I was worried the long name would make graphic design and advertising stuff difficult. Eighteen extra characters is hard to accommodate in a tweet!
Nevertheless, I was sure I could make this label a cute homage to Mom, even without naming it after her. When I turned the concept over to my graphic designer, Hannah, I knew she would understand what I wanted, because she knows my mom as ‘Aunt Roxy’. And she nailed it – when I asked my kids if they knew who that is on the label, they answered without any hesitation, ‘That’s Grandma.’ I hope all who know Mom get as big a kick out of her on the Coconut Dance label as I do!
Give it a try and let me know what you think!