Several weeks ago we posted on the blog about renaming Tanzanian Peaberry to Wild Safari. Today, we are excited to announce a new name and look for our one of our favorite offerings, our Ethiopian Yirgacheffe beans!
Legend has it that an Ethiopian goat herder named Kaldi ‘discovered’ coffee when he noticed his goats eating the bright red berries of a dark shrub and becoming frisky (depending on who is recounting the legend, the story might be that they became spirited, amorous, rambunctious, animated, or that they started to frolic or dance). Upon witnessing this, Kaldi tried the berries himself, and found they gave him lots of energy and kept him awake. He shared his discovery with a local monastery, where the monks started to make a drink with the beans, and use the brewed coffee to stay awake during extended periods of prayer. From there, news of this tasty source of energy and enjoyment spread.
We think our name is very fitting, for a bean that comes from the very place where Kaldi first discovered this delightful treat. Our Frisky Goat is wild and unbalanced, with exotic floral and berry notes, and has a wild cherry finish. And ALL of the brave souls who have tried these beans with their original, ‘scary’ name have said this is one of their very favorites. And seriously, how cute is that goat?
We hope this new name will encourage more coffee lovers to give it a sip. Give it a try, and let us know what you think!